Oracle, the database giant, has been making inroads into all aspects of the cloud market for the last few years, and its already existing lead in the database management services (DBMS) market has helped fuel its growth. The Oracle Database Cloud Service is built on its existing Database technology, and the service’s ease of use and simplicity are attracting customers. In addition, when the database offerings are in tandem with the Bare Metal services, Oracle is able to both provide comprehensive infrastructure and a completely malleable environment based on the tenant’s ideas.
Oracle Public Database Cloud comprise of four distinct offerings: Exadata Service, DBaaS, Schema Service, and Virtual Image. Oracle Cloud Machine was the firm’s response to its falling server sales and its inability to catch up in the cloud market, so it decided to kill two birds with one stone. Oracle’s already existing integrated suite of applications and services made it easier for the company to transition to the cloud. Its shareholders were reportedly upset that the company took so long to enter the cloud market.
Free editions are a huge benefit
Maybe the biggest selling point is the two editions of its Database: Personal Edition and Express Edition. These two editions can be installed completely free of charge within a couple of hours. It is commonly used by students and nascent businesses to meet their storage and computing needs. Anyone can provision an entire Oracle Database Cloud environment in a matter of minutes, and its simple interface allows clients track usage, add administrative measures, and change their subscription packages in a simple manner.
Through the Express Edition, Oracle can easily convert small businesses into paying customers once they reach a certain level of scalability. All of this can be done in a matter of minutes, and you can also easily shift data from Oracle Cloud to any other cloud with ease. Once again, the simplicity of migration, administration, and provisioning makes Oracle Database Cloud stand out among its competition.
Oracle has made a bigger dent in PaaS than IaaS
According to the data provided by the Synergy Research Group for the last two quarters of 2016, among current minor players, Alibaba and Oracle made the biggest inroads in the cloud market, and most of Oracle’s growth actually came from the PaaS market rather than the IaaS market. Oracle’s much vaunted Bare Metal services are expected to pull it forward in IaaS, but the Oracle Database Cloud seems to be where the money currently lies.
The best part about Oracle Database Cloud is that you do not need to purchase a database license as access is highly likely to be restricted to the status of an application database administrator. Oracle reduces the tenant’s hold over the administrative infrastructure in order to provide a greater degree of flexibility toward application development and testing, which is what most PaaS-alone customers want anyway. In addition, the tenant has access to a single schema only which is similar to the model employed by Salesforce.
Data security is quite impeccable
Data security has probably been the biggest factor in preventing businesses from adopting cloud-based models due to the inherent security risks of all public clouds. As the Database Cloud Service was developed on Oracle Database, Oracle can justifiably claim to have a robust security system. This has been backed up in real world tests, and the enhanced security is one of the main reasons why tenants have access to only one schema. By limiting tenant control over administration, Oracle has been able to beef up its security.
The wider Oracle Cloud infrastructure has secure protections at a very feasible level such as WebLogic and Apache. Foreign SQLs also cannot be injected into the Oracle Public Cloud. Oracle’s Transparent Data Encryption (TDE) is a highly secure and unique encryption tool that protects backup data and database data behind an incredible level of encryption.
The product is incredibly portable
Portability is another big selling point of Oracle Database Cloud Service. This is why Oracle’s existing lead in the DBMS market was so critical to its exponential cloud growth in the last few years. The database is compatible with every platform that supports Oracle Database. You can easily transfer your applications and data securely across platforms without any alterations whatsoever.
The portability features are very popular as it allows tenants to have a mixed cloud environment without facing any hassles. Oracle Database Cloud Service is popular with businesses that have hybrid cloud environments with development, testing, and deployment spread across private, public, and virtual private clouds. As this system is far more flexible than what its competitors are offering, the database is rightly considered to be why Oracle made significant inroads in the PaaS market.